Laguna 2 LLC

L2 was founded in August 2011 by a seasoned executive sales team with more than 80 years of experience selling and merchandising consumer electronics across a broad base of channels.

Our model is to partner with a select group of manufacturers that are looking for a reliable, honest team of executives that understand the financial and channel impact of selling End of Life, Discontinued, and Refurbished inventory.

Our Metro New York Distribution Center in Westwood, NJ provides L2 the ability to:

  • Drop ship thousands of packages per day to consumers via our partnerships in eCommerce and flash commerce
  • Support thousands of members of the Nationwide, AVB, TRIB and Rent Direct buying groups.
  • Supply premium product by purchasing direct from manufacturers including ASUS, HP, DEWALT, Linksys, Otterbox and others.

We combine our deep knowledge of the industry with an extensive customer base enabling us to deliver a superior quality of service while connecting our partners to sales channels that do not conflict with their marketing strategies. Our mission is to always exceed the needs and expectations of our partners.

Our rapid growth as a leader in this industry can be attributed to our unwavering commitment to quality, our readiness to adapt to client needs, and our ongoing pursuit of continuous improvement.


Providing a suite of services, strategies & support your business needs to scale.
Amazon Services
Maximize your Amazon potential with L2'a comprehensive suite of expert services, custom-tailored to drive sales and optimize your presence on the world's largest e-commerce platform.
Unlock new selling opportunities and enhance your product assortment by expanding RTO channels that offer flexible solutions to empower customers and drive revenue.
Increase your reach and streamline operations with L2's comprehensive distribution services, designed to optimize supply chain efficiency and accelerate your growth trajectory.
Success, Quantified

after L2 incorporated Amazon’s Marketing channels + sustained 78% traffic increases YoY
after L2 developed a strategy to improve out of stock rates that had been hemorrhaging the business
after L2 collaborated with partners to purchase aged inventory at discount to move through overstock inventory

Join L2 at a RTO Event

Connect with the L2 team and industry experts to discover new opportunities, stay updated on the latest trends, and gain valuable insights to optimize your RTO channels.

Our mission is to always exceed the needs and expectations of our partners.
Reach out to unlock the customized suite of L2 solutions that will help level up your business.