Experience Excellence: Leaders in RTO
L2 Corporation, established in 2011, stands as a distinguished entity within the RTO channel, propelled by a seasoned sales team boasting over 47 years of collective experience. Our esteemed professionals have been individually recognized with the coveted Lowry Shrader People’s Choice Award for TRIB Vendor of the Year, a testament to our commitment to excellence as acknowledged by industry peers. Additionally, our consistent attainment of the esteemed TRIB Group Executive Club Award, on six occasions, underscores our unwavering dedication to servicing over half of the members annually, a distinction achieved by only a select few vendors each year.

Within our team, Nicole Cehanovich, with her channel experience since 1998, and Kelly McClellan, since 2003, exemplify our deep-rooted engagement in the rent-to-own channel.
There are approximately 9,200 Rent-To-own stores serving 4.8 million customers a year.
  • Furniture: 36.7%
  • Electronics: 24.9%
  • Appliances: 18.6%
  • Computers: 10.7%
  • Other: 8.5%
  • Jewelry: 0.6%
L2 Influence
“L2 is known throughout the RTO industry as being a resourceful, dealer focused distributor with a personal touch. Within the industry, L2 has a reputation as a fast ship distributor with low freight minimum and excellent customer service. A lauded, customer focused sales team, L2 provides dealers with traditional rent to own items as well as innovative product offerings. Whether you are a dealer or a supplier, if you are looking to do business in the RTO Channel, L2 is the partner for you.”

- Kelly McClellan, Director of Specialty Channel Sales
Revolutionizing RTO

Accessible Rentals, Made Attainable

Free Setup, Hassle-Free Returns

Zero Disruption, Zero Violations

The RTO channel offers consumers with bruised or no credit access to rent a product with no credit checks or long-term commitment.

RTO stores provide complimentary delivery and setup, coupled with the flexibility for consumers to return products at their discretion without penalties.

The RTO channel is non-disruptive to the market based on their advertisement of monthly or weekly payments - no MAP violations to worry about.

Join L2 at RTO Industry Events

Connect with the L2 team and industry experts to discover new opportunities, stay updated on the latest trends, and gain valuable insights to optimize your RTO channels.

Rent One Annual Meeting
TRIB Meeting of the Minds
Heartland of America Trade Show
Highpoint Furniture Market
Heartland of America Regional RTO Trade Show and Seminar
Tennessee Rental Dealers Association Annual Meeting
Florida Rental Dealer Association
TRIB Retreat
Full O Pep Annual Manager’s Meeting
RTO World
Buddy’s Leadership Conference
Rent-A-Center Leadership Conference
Midwest RTO Expo
TRIB Committee Meeting
Proof in Numbers

RTO Industry Highlights: Growth, Revenue, and Impact

APRO's 2022 Industry Health Survey reveals a thriving US rent-to-own industry, employing thousands of Americans, satisfying millions of customers, and making a substantial impact on the economy. The US rent-to-own industry raked in an estimated $12.6 billion in annual revenues in 2021. In addition, rental dealers splurged over $2.23 billion on new inventory purchases, mainly major appliances, consumer electronics, and home furnishings. As of December 31, 2021, the industry had around 40,596 full-time employees, collectively earning $1.61 billion annually.

Total Annual
US RTO Revenues

$12.6 billion

Number of Americans Who Utilized RTO in 2021
Total Active
US RTO Customers


Average Annual Gross Revenues Per Store
Our mission is to always exceed the needs and expectations of our partners.
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