Our Team
L2 earned the prestigious Executive Club award for 6 out of 8 years.
Connect with the L2 team and industry experts to discover new opportunities, stay updated on the latest trends, and gain valuable insights to optimize your RTO channels.
Kelly McClellan has dedicated over 20 years to the Rent-to-Own (RTO) industry. His journey began with BDI Laguna, where he was first introduced to the business and quickly developed a deep passion for the RTO model. That early experience laid the foundation for a career marked by steady growth, industry loyalty, and strong vendor partnerships.
Throughout his career, Kelly has worked with several prominent RTO vendors, earning a reputation as a trusted and respected associate member. Known for his unwavering commitment to customer service, integrity, and a consistently positive attitude, Kelly has become a familiar and valued presence across the industry.
His contributions have been recognized with multiple accolades, including four Rent One Vendor of the Year awards and the prestigious Lowery Schraeder Award for TRIB Vendor of the Year. Since 2015, he has proudly served on the APRO Vendor Advisory Committee, helping shape the future of the RTO community.
Outside of work, Kelly enjoys spending quality time with his wife and two children, hitting the golf course, and cheering on his beloved Tennessee Volunteers—regardless of the sport or season. Go Big Orange!
McClellan is a well-respected associate member with a solid reputation for customer service, honesty, and assisting with a smile. He is a two-time Rent One Vendor of the Year recipient and has also been recognized as TRIB Group Vendor of the Year. He has served on the APRO Vendor Advisory Committee since 2015.
“L2 is known throughout the RTO industry as being a resourceful, dealer focused distributor with a personal touch. Within the industry, L2 has a reputation as a fast ship distributor with low freight minimum and excellent customer service. A lauded, customer focused sales team, L2 provides dealers with traditional rent to own items as well as innovative product offerings. Whether you are a dealer or a supplier, if you are looking to do business in the RTO Channel, L2 is the partner for you.”
Marty Smith has been a dedicated figure in the Rent-to-Own (RTO) industry for over 30 years, bringing deep insight into what drives the business and its people. His career has spanned multiple key roles that reflect his leadership, vision, and passion for the industry.
Marty began as a sales representative for Pioneer Electronics before taking on the role of Vice President of Sales and Marketing at Rent One. He later became a managing partner at Imagery Marketing Group and currently serves as Vice President of Sales at Noctova Sleep. His broad experience across vendor and retailer roles gives him a unique perspective and valuable voice within the RTO community.
He has served on the TRIB Vendor Relations Board and continues to contribute to the industry as a member of the APRO Vendor Advisory Committee. Marty’s contributions have been recognized with some of the highest honors in the field, including induction into the TRIB Vendor Hall of Fame in 2013 and the APRO Vendor of the Year Award in 2017.
When he’s not working, Marty enjoys golfing—especially when he’s outplaying his good friend and fellow RTO veteran, Kelly McClellan.
Vendor of the Year
Vendor Hall of Fame
Self-motivated sales professional with over 23 years of comprehensive, long-term relationships in consumer electronics, computers, and appliance industries that excels in a competitive market. Focused on exceeding goals and adapting in fast-paced technology environment. Daily contact with diverse decision-makers, such as company owners, VP level, and executive buyers.
Specialties
Sales, Relationship development, Vendor management, Marketing, Trade shows
Hall of Honor
Vendor of the Year
Top Achiever
Award, TRIB Vendor of the Year
Vendor of the Year
Top Achiever
Accessible Rentals, Made Attainable
Free Setup, Hassle-Free Returns
Zero Disruption, Zero Violations
The RTO channel offers consumers with bruised or no credit access to rent a product with no credit checks or long-term commitment.
RTO stores provide complimentary delivery and setup, coupled with the flexibility for consumers to return products at their discretion without penalties.
The RTO channel is non-disruptive to the market based on their advertisement of monthly or weekly payments - no MAP violations to worry about.
If you need a partner who actually listens, moves at warp speed, and treats your priorities like their own, L2 Corp is it. Their team keeps our shelves stocked, our customers smiling, and our operations humming without a hitch.”
Reach out to unlock the customized suite of L2 solutions that will help level up your business.